Estera for Auto Dealerships
AI Receptionist for Car Dealerships
Estera qualifies every inbound enquiry on WhatsApp and by phone, books test drives automatically, and ensures your sales team only speaks to serious buyers.
The problem
Half your leads come in
after the showroom closes.
Car buyers research online at evenings and weekends. When they message your dealership and get no reply, they move to the next one. Estera captures every lead, whenever they enquire.
Responds to every lead in under 5 seconds
Estera replies to every WhatsApp and call instantly, whether it's a Saturday evening or a bank holiday Monday.
Qualifies buyer intent and timeline
Estera asks the right questions, cash or finance, timeline to buy, specific models or features, so salespeople only spend time on serious buyers.
Books test drives without salesperson involvement
Estera checks vehicle and team availability and confirms test drive appointments directly, increasing throughput without increasing headcount.
Answers questions about stock, specs, and finance
Trained on your current stock, pricing, and finance options, Estera handles detailed product questions with accurate, up-to-date answers.
Captures every out-of-hours call
Estera Voice answers every call to your showroom, evenings, weekends, and bank holidays, qualifying the lead and booking a callback or test drive.
Follows up leads that went cold
Estera Messages re-engages prospects who enquired but didn't convert, sending personalised follow-ups that reopen the conversation.
“We were losing weekend leads to competitors because nobody was manning the phones or WhatsApp. Estera now handles every enquiry, and our test drive bookings are up 60%.”
Sales manager, franchised dealership group
How it works
Live before the weekend rush.
Qualifying leads all week.
Estera connects to your showroom's WhatsApp Business and phone line. We train it on your current stock, finance options, and sales process, and it's live within 24 hours.
We learn your stock and sales process
We cover your current inventory, qualification criteria, finance options, test drive process, and any brand-specific requirements.
Integration and testing
Estera connects to your CRM and booking calendar. We run end-to-end testing, including finance enquiries, specific model questions, and out-of-hours scenarios.
Every lead qualified from day one
Estera goes live. Every enquiry gets an immediate response. Serious buyers get booked in. Your salespeople focus on closing.
Estera tools for dealerships
Built to move
more metal.
Estera Voice
Estera Voice
Answers every call to your showroom, evenings and weekends included, qualifying leads and booking test drives around the clock.
Answers 100% of calls, including after showroom hours
Qualifies buyer intent and budget over the phone
Books test drive appointments in real time
Routes serious buyers to available salespeople
Captures lead details for CRM follow-up
Estera Concierge
Estera Concierge
Handles every inbound WhatsApp, qualifying leads, answering stock and finance questions, and booking test drives without salesperson involvement.
Qualifies buyer budget, timeline, and vehicle preference
Answers stock availability and specification questions
Books test drives in your live diary
Handles part-exchange and finance enquiries
Routes hot leads to the right salesperson immediately
Comparison
Estera Agents vs.
The Alternatives
Look beyond cost. Hiring a person means months of recruiting, contracts, admin overhead, and the risk they leave at any moment.
| Estera Agents | Staff Member | No solution | |
|---|---|---|---|
| Available 24/7 | Yes | No | No |
| Estimated monthly cost | from €49/month | €1,200–2,000/mo* | Lost customers |
| Weekends & holidays | Included | Extra cost | Missed calls |
| Simultaneous calls | 30+ | 1 at a time | 0 |
| Simultaneous conversations | Unlimited | 1 at a time | 0 |
| WhatsApp confirmations | Automatic | Manual | No |
| Staff turnover risk | Zero | High in hospitality | - |
| Setup time | 3 Minutes | 4–8 weeks recruiting | - |
| Management overhead | None | Daily | - |
| Cancel anytime | Yes | Notice + legal risk | - |
| HR & admin paperwork | None | Contracts, payroll | - |
* Recruiting timelines and costs are based on hospitality industry averages. Staff turnover rate in hospitality averages 70–80% annually. Estera setup time may vary depending on your existing calendar and phone systems. Monthly staff cost includes gross salary plus employer contributions and is based on hospitality industry averages in Romania/Eastern Europe.
FAQ
Questions about Estera
for car dealerships
Everything you need to know before getting started.
Create your own agent now
3-minute setup. No code, no tech team required.