Our mission

No inquiry
left behind.

Every missed call is a potential customer lost. Every unanswered WhatsApp is a guest who moved on. We built Estera because the tools to fix this should exist for every business: a voice agent that answers 24/7, a concierge that never sleeps, and a communication layer that works while you focus on what matters.

Estera started from a simple observation: customer-facing businesses are drowning in inbound communication. Voice calls go unanswered after hours. WhatsApp messages pile up. Reservations, inquiries, and follow-ups fall through the cracks. Not because teams don't care, but because there are only so many hours in the day.

We built Estera to be the always-on front desk for any business. Estera Voice answers calls in seconds, understands context, and handles conversations end-to-end. Estera Concierge manages WhatsApp, qualifies leads, and books appointments automatically, 24 hours a day, 7 days a week. Every inquiry gets an instant, intelligent response. Nothing falls through the cracks.

We're building the communication layer that every customer-facing business deserves. A future where no inquiry goes unanswered, no lead goes cold, and your team can focus on what they do best. Whether you run a real estate agency, a hotel, a restaurant, or any service business, Estera is the agent that's always there.

THE FOUNDERS

The Founders

Craciun Andrei-Fredy

Co-founder

Craciun Andrei-Fredy
LinkedIn →

Fredy built Estera after watching real estate agencies lose qualified leads every day to unanswered phones and slow WhatsApp responses. He leads product, go-to-market, and customer success, focused on one thing: making sure every business that uses Estera never misses a customer again. When a business discovers Estera and can't imagine going back, that's Fredy.

Toma Ioan-Rares

Co-founder

Toma Ioan-Rares
LinkedIn →

Rares leads all technical development at Estera, from voice AI infrastructure to WhatsApp automation pipelines. He built the systems that make every agent respond in under 5 seconds, every time, at any scale. He believes the best technology is the kind users never have to think about. When Estera picks up a voice call in real time or takes a WhatsApp conversation all the way to a booked appointment without anyone lifting a finger, that's Rares.

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