SkyLine Properties Doubled Their Pipeline Using Concierge and Messages Together
Ionut Temian combined Estera Concierge for inbound leads and Estera Messages for outbound prospecting, and built a fully automated pipeline that runs while his team focuses on deals.
2×
Pipeline growth
31%
Outreach reply rate
70%+
Leads handled without agents
SkyLine Properties is a Cluj-Napoca agency led by Ionut Temian, focused on premium residential and commercial real estate. Ionut had a clear vision: build a pipeline that generates and qualifies leads automatically, so his agents could focus exclusively on high-value conversations and closings.
The Problem
SkyLine had two separate problems pulling in opposite directions. On the inbound side, listing inquiries were piling up on WhatsApp, with serious buyers mixed in with low-intent traffic and no system to tell them apart. On the outbound side, agents were spending hours prospecting property owners by phone, with a pick-up rate below 15% and no consistent follow-up process.
“We had leads coming in that nobody was following up fast enough, and we had agents cold calling lists that were never going to convert. Both problems were costing us deals every single week.”
The Solution
SkyLine deployed both Estera products simultaneously. Estera Concierge handled all inbound WhatsApp inquiries, qualifying buyers, answering listing questions, and booking viewings automatically. Estera Messages handled outbound prospecting, sending personalised WhatsApp sequences to property owners in target areas, qualifying responses overnight, and passing warm leads to agents each morning.
- Concierge qualifies every inbound buyer inquiry within 90 seconds
- Messages reaches property owners with personalised outreach at optimal hours
- Both products feed qualified leads into the same agent workflow
- AI identifies serious intent and prioritises hot leads automatically
- Full conversation history passed to agents before first contact
The Results
2×
Pipeline growth
Compared to the 6-month period before deploying Estera
31%
Outreach reply rate
From Messages campaigns — vs. 14% cold call answer rate
70%+
Leads handled without agents
Of all inbound and outbound conversations resolved by Estera
< 2 min
Time to first response
For every inbound inquiry, regardless of time of day
“We now have two AI systems working 24/7 — one pulling in property owners, one qualifying buyers. My agents walk in each morning and the pipeline is already moving. That's a completely different business.”
SkyLine continues to expand its use of Estera across new market areas and property categories. Ionut's goal for the next year is to double the team's output again, without hiring additional agents.
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